[Note: This is an article I wrote for my client’s blog based in Denmark. It discusses the misconceptions surrounding marketing automation.]

by Jennifer Xue

Today we live in the age of automation. This phenomenon allows many business-related activities to be automated, including marketing. Marketing automation refers to data-driven apps or SaaS (Sofware as a Service) that are designed to automate repetitive marketing tasks by planning, coordinating, managing, and measuring all parts of the campaign both online and offline.

In a nutshell, marketing automation allows startups and growing businesses to expand by efficiently delegating marketing activities to be executed and tracked by tools that increase productivity, efficiency, and effectiveness. The ultimate goal of these tools is improving the bottom line by increasing traffic, generating new leads, and closing sales.

It’s ideal for those with limited resources and requires flexible pricing structures. Strategically using marketing automation in growth hacking phase of a startup, thus, is key to long-term success.


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