Previously published by Business.com (USA)
by Jennifer Xue
Cirque du Soleil’s brand is synonymous with professionalism, perfection, magic, and high-performing teams.
With SPARK Sessions and Experiences, the circus now offers more than sparkles in children’s eyes who are mesmerized by their performers, artists, athletes, and technologists.
They offer a once-in-a-lifetime experience. “We like to think of it as Harvard Leadership Institute meets Alice in Wonderland,” says Kris Chanski, Producer of Client Experiences for SPARK.
Primarily, SPARK Sessions and Experiences are designed to share the unique approaches Cirque du Soleil takes on creativity, branding, talent acquisition, and other topics relevant to top performing companies. James Jay Guilford, Creator and Content Strategist for SPARK, says these sessions are a logical next step for Cirque du Soleil.