[Note: Recognize invisible unicorns. There are all around us.]

by Jennifer Xue

In 2017, US annual venture capital funding reached $70 billion. It was the second year after 2015 that it reached that amount. It was an impressive figure as it was a positive sign that the US economy is expanding. However, it hasn’t reached $124 billion during the E-commerce 1.0 bubble era in 2000, so it’s still within a safe range.

While the conventional business world appreciates VC-backed startups, there are many entrepreneurs who reject VC investments. They are the so-called “invisible unicorns.” In this article, we’ll discuss successful companies that have been rejecting VC and remain private.

Let’s learn how they remain profitable and grow gradually to become this magical creature by bootstrapping.


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