by Jennifer Xue

These tips will help you decide whether an influencer marketing campaign is right for your small business and how much you can expect to pay.

A small business has limited resources, which is one of the reasons why most small businesses are selective in their online marketing. “Influencer marketing” may sound out of your league, as you probably can’t afford to pay the Kardashians to use your product in one of their Instagram posts.

However, influencer marketing comes in various shades and sizes, so there must be influencers out there that would fit your bank account. There are even “micro influencers,” with only a few thousand followers. Thus, if you have a budget of a couple hundred to a thousand dollars, most likely you can find influencers who are willing to work with you.

Let’s look at how your small business can take advantage of influencer marketing in seven easy steps.


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