by Jennifer Xue
Hacking the growth of an e-commerce startup would take a village. And today is the toughest era to be in business, because in a split second, any leader in any market can fall in an instant.
Competition is fierce, and new players continue to flood the market with new and improved products, including disruptive ones that only the unicorns would be able to deliver. This new age requires more than the scientific and data-based deliverance of new ideas. Customers in this age are thirsty for solid expertise that they can trust.
Without strong growth hacking strategies, an e-commerce startup might not be able to see daylight after the first year. And one of the proven ways to execute those strategies is by using thought leadership in content marketing.