How to Make Your Startup an Invisible Unicorn

[Note: Recognize invisible unicorns. There are all around us.] by Jennifer Xue In 2017, US annual venture capital funding reached $70 billion. It was the second year after 2015 that it reached that amount. It was an impressive figure as it was a positive sign that the...

How to Use Predictive Analytics for Better Marketing Performance

[Note: This article touches predictive analytics issues, which are key to marketing performance. At the moment, I’m working on an MSc in Data Analytics and Marketing. One more postgraduate degree to help with my analytics career.] by Jennifer Xue With the rise...

7 Things to Master in Switching from Journalism to Content Marketing

[Note: In this article, I shared about how I expanded my professional writing scope from Journalism to Content Marketing Writing.] by Jennifer Xue While journalism is collapsing, content marketing is thriving. If you already have strong writing and other journalistic...

11 Ways to Be a Good Partner for an INTJ in Life and at Work

[Note: In this article, I shared about being an INTJ and what we, INTJs, wish for in life and work partners.] by Jennifer Xue INTJs are the “architect” or the “mastermind” type. They belong to one of the rarest groups in the population,...

Content Marketing with Thought Leadership for An E-Commerce Startup

by Jennifer Xue Hacking the growth of an e-commerce startup would take a village. And today is the toughest era to be in business, because in a split second, any leader in any market can fall in an instant. Competition is fierce, and new players continue to flood the...

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