[Note: This is an article I wrote for my client’s blog based in Denmark. It discusses the misconceptions surrounding marketing automation.] by Jennifer Xue Today we live in the age of automation. This phenomenon allows many business-related activities to be...
[Note: Recognize invisible unicorns. There are all around us.] by Jennifer Xue In 2017, US annual venture capital funding reached $70 billion. It was the second year after 2015 that it reached that amount. It was an impressive figure as it was a positive sign that the...
by Jennifer Xue These tips will help you decide whether an influencer marketing campaign is right for your small business and how much you can expect to pay. A small business has limited resources, which is one of the reasons why most small businesses are selective in...
[Note: This article touches predictive analytics issues, which are key to marketing performance. At the moment, I’m working on an MSc in Data Analytics and Marketing. One more postgraduate degree to help with my analytics career.] by Jennifer Xue With the rise...
[Note: In this article, I shared about how I expanded my professional writing scope from Journalism to Content Marketing Writing.] by Jennifer Xue While journalism is collapsing, content marketing is thriving. If you already have strong writing and other journalistic...
