[Note: In this article, I shared about how I expanded my professional writing scope from Journalism to Content Marketing Writing.]

by Jennifer Xue

While journalism is collapsing, content marketing is thriving.

If you already have strong writing and other journalistic skills, like writing accurately and objectively with the inverted pyramid structure, reporting, verifying, and interviewing, you definitely can master content marketing. There are striking similarities between journalism and content marketing in terms of storytelling, writing good copy, and conducting interviews.

There are, however, seven other things that you’ll need to master for a smooth transition from journalism to content marketing.


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