by Jennifer Xue
2017 is a big year for influencer marketing; Internet search for the term “influencer marketing” has increased 90 times since 2013. Influencers in the online marketing domain are becoming more powerful and attractive to brands and professionals that are eager to utilize their platform to hack their growth. This phenomenon is supported by eMarketer data, which shows that 85 percent of marketers are now using influencer marketing strategies.
Moreover, Earned Media Value (EMV) data revealed to achieve identical media results, influencer marketing has been proven to be more efficient than other types of marketing. eMarketer further shows that the highest EMV for influencer marketing campaigns is in the consumer packaged goods food industry, tourist destinations, travel, and beauty sectors with $12 to $14 earned per $1 spent. It is an awesome Return on Investment (ROI) indeed.